Войт В.В.

PR MANAGEMENT FOR BUSINESS SUCCESS OR FAILURE

Вінницький національний технічний університет

A goal of this report is to  explain the essence of PR management, its tools and  influence on business. Another goal is to show the biggest flops of well-known world companies for our businesses for what not to do.

Keywords:  PR management, press release, media kit, interactive social media outlet, black public relations.

Public relations management is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives.