УДК 911.3:338.48 (477.75)
Лазицкая Н.Ф., Яковенко И.М.
СОЦИОЛОГИЧЕСКИЕ МЕТОДЫ В ИССЛЕДОВАНИИ ГЕОГРАФИЧЕСКОЙ ИЗБИРАТЕЛЬНОСТИ СПРОСА НА ВОДНЫЕ ВИДЫ РЕКРЕАЦИИ В КРЫМУ
Таврический национальный университет имени В.И. Вернадского, Симферополь, Вернадского 4, 95007
UDC 911.3:338.48 (477.75)
Lazitskaya N.F., Iakovenko I.M.
SOCIOLOGICAL METHODS IN STUDING OF GEOGRAPHICAL PREFERENCES OF DEMAND ON WATER TYPES OF RECREATION IN CRIMEA
Taurida National V.I. Vernadsky University, Simferopol, Vernadskogo 4, 95007
The results of geomarketing approach to the studying of recreational demand for the using of water objects o Autonomous Republic of the Crimea and Sevastopol is considered in the talk.
Keywords: “water recreational management”, “geomarketing approach”, “water types of recreation”,” recreational demand”.