Trjasoruk K.V., Usachev V.A.
MARKETING IS A PHILOSOPHY OF BUSINESS
Donetsk National University of Economics and Trade named after M.Tugan-Baranovsky, Donetsk, Boulevard of Shevchenko30, 83030
In this paper we describe the use of the importance marketing in our lives.
Key words: marketing, 4 P's of marketing, modern marketer, direct marketing, ambush marketing, basic principles of modern marketing.